Decisions can often be modeled by fast and frugal heuristics.Sometimes they are faster , and sometimes they are more frugal. Deciding between two options may involve consequences that are incommensurate from the point of view of the person making the decision. A person could end up making a decision for one dominant reason. We make decisions based on a bounded rationality , not the unbounded rationality of the decision maker modeled after an omniscient god. 


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